Grahams, an Irish family bakery, have over 60 years of baking experience that has been passed down through three generations. After working with Grahams on a previous project they asked me to re-design their day-to-day range of packaging. The first in this range was a new line of scrumptious traybakes.
Packaging & Brand repositioning
Using their ingredients to create patterns for their day-to-day range seemed like the logical route. It offered individuality to each product whilst seamlessly fitting in with the rest of their products. It also offered Grahams flexibility and could be applied to any product they may create in the future.